Thursday, March 11, 2010

Paris Fashion Week: Valentino Fall 2010

March 9, 2010-Paris
by David Pedroza

Pier Paolo Piccioli and Maria Grazia Chiuri made an attempt to restore the reputation for the House of Valentino this season, after their not so widely acclaimed Haute Couture show in January. The duo tried to make Valentino cool for spring couture, and advert their clientele to a younger generation (yes, there is young clients, but none of them are teenagers!). For Fall 2010, the duo showed a fresh take on Valentino ready-to-wear, showing obvious references to Valentino, and making it their own. For instance scalloped, edged white dress, referenced from Valentino's shadow and white collections, tons of ruffles, flounces, tired-beaded pretty gowns, and of course Valentino Red to finish off, with a more youthful flounced gown. The collection was still young, but not too young, with pieces that will still draw older, more sophisticated, clientele. After seeing this, you would think why Pier Paolo Piccioli and Maria Grazia Chiuri haven't been doing this since the beginning, but this is a process for many young, new, designers, especially when they have to fill very large shoes!

Photos by Marcio Madeira, 2010

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