Monday, June 21, 2010

Givenchy Haute Couture, By Appointment Only!

Givenchy Haute Couture Show room, Givenchy 2008
Givenchy will start by-appointment only service for clients and editors on July 6, 2010 to view the Haute Couture Collection.
According to WWD, this change is not the Houses way of saving money. In fact the change would cost them about 35 percent more than staying with runway presentations. Tisci wants to make haute couture special again and go back to the House's roots. He will be created 10, unique ensembles, putting his concentration on evening wear and embroidery.

The 10 looks will be displayed on live models (like Lara Stone and Mariacarla Boscono) and mannequins for clients at Givenchy’s couture salons on Paris’s Avenue George V, which will undergo renovations. Givenchy also plans to add couture jewelry, but they didn’t say when haute jewelry will be launched. “After a crisis, a new era always starts,” [Tisci] added. “It’s going to be a very good moment for creativity. For couture, it’s going to go back to being very exclusive.” (WWD) Haute Couture has stopped being a market strategy, and has in fact become about selling and making beautiful clothes. -David Pedroza

Post Script: July 5, 2010 is the start of the Fall 2010 Haute Couture collections, Master the Art of Style will be covering the collections.

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