by David Pedroza, Editor-in-ChiefOn Wednesday September 29, 2010, Pierre Cardin present an Haute Couture collection during Paris Prêt-a-Porter fashion Week. This is a first in 10 years for the designer known as the “King of Licenses”. He proclaimed to WWD on Wednesday, this collection was to be original and innovative, with the purpose of “showing that the brand still exists as a creative force” (WWD). Although, opinions vary, this collection was Cardin being Cardin, not too far from what he has always shown in Haute Couture for the past 60 years. This collection is not to be confused with Ready-to-Wear or his licenses; it is produced in his Atelier of 80 seamstresses, in Paris and created for a private clientele. Cardin noted, he has 100 or so loyal clients that still order up to 6 dresses. The collection showed a lot of existing designs in primary colors, but Cardin did manage to present some new beautiful cocktail and evening wear in black and pink; very pretty , easy to wear, modern haute couture. Some of his looks were generated for a younger woman, while others focused on his mature loyal customers. Cardin is trying to reach the younger generation, and has already dressed Lady Gaga to attract his new following. He will be in New York Next month, trying to expand, not only his license empire, but his Haute Couture.
Photos courtesy of WWD.com
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