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| Christophe Josse Haute Couture Spring 2012 photo: ModeWalk.com |
The questioning on the survival
of haute couture has been a topic that is slowly dissipating into history. There
has been a rebirth of haute couture, due to the increase in public interest,
wide spread media tools such as the internet, and a healthy increase in demand
from its loyal customers. A younger
generation of women have turned to the art, thus an increase in new and younger
couturiers have emerge, while older houses are working hard to keep their lines
youthful and modern to attract younger clients, while maintaining the older
clientele. The internet has played an
important role; brining haute couture to the masses, by streaming shows live,
live feeds, and up-to-date reports.
E-commerce site, ModeWalk.com, has been the first and only online
destination to sell haute couture, and receive endorsement from the French Federation
of fashion, Chambre Syndicale de la haute couture. The new generation of couturiers
holds the key to this enduring art that has survived many trials of economic turmoil
and social changes. Old established
houses, are returning to their virtues with youth, classic and season-less clothes,
and back to the craft; the essentials of haute couture. Master the Art of Style
will cover the Fall 2012/2013 collections July 1- July 5, and will have daily coverage
from our corresponding team in Paris.
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