|Christophe Josse Haute Couture Spring 2012|
The questioning on the survival of haute couture has been a topic that is slowly dissipating into history. There has been a rebirth of haute couture, due to the increase in public interest, wide spread media tools such as the internet, and a healthy increase in demand from its loyal customers. A younger generation of women have turned to the art, thus an increase in new and younger couturiers have emerge, while older houses are working hard to keep their lines youthful and modern to attract younger clients, while maintaining the older clientele. The internet has played an important role; brining haute couture to the masses, by streaming shows live, live feeds, and up-to-date reports. E-commerce site, ModeWalk.com, has been the first and only online destination to sell haute couture, and receive endorsement from the French Federation of fashion, Chambre Syndicale de la haute couture. The new generation of couturiers holds the key to this enduring art that has survived many trials of economic turmoil and social changes. Old established houses, are returning to their virtues with youth, classic and season-less clothes, and back to the craft; the essentials of haute couture. Master the Art of Style will cover the Fall 2012/2013 collections July 1- July 5, and will have daily coverage from our corresponding team in Paris.